Cheryl tells us how a small idea she implemented at her dealership grew into something much bigger!

"I previously had contact with Dick Lovett within a former role, so I knew a little about the business and that they were known locally as a well respected employer. When a Receptionist position was advertised at Porsche Centre Swindon, I knew I wanted to be part of the team and was delighted when I secured the role."

"During my time on Reception, I was able to evolve my role; taking on many extra duties and tailoring it to contribute towards not only a fabulous experience for customers, but also for the team."

"Following the success of a team night out, my Centre Principal recognised the positive effect it had on the morale of the Centre and tasked me to organise a monthly event which appealed to everyone in our team."

"As a result of my successful involvement on the social side at a dealership level, this then grew with the introduction of the Group Social Board, of which I am a founding member. From organising a small dealership bowling evening, I was now part of organising a Family Day for the whole of the Dick Lovett Group, one of many challenging but incredibly rewarding events!"

"Other events we regularly organise for our staff include our annual Christmas trip, where we arrange for coaches to take everyone into the heart of London for either a bit of last minute gift shopping, to go and see a show at the theatre or whatever anyone fancies doing. One of our most successful events is our annual Quiz Night, whereby teams from each of our dealerships vie it out for the coveted trophy, which was designed and lovingly crafted by the talented team at our Bodyshop!"

"The essential skills I learned from my time in a dealership have easily transferred into my current role as a Personnel Administrator. Knowing that I have looked after a member of our staff gives me the same satisfaction as delivering excellent customer service."

"I am proud to be part of a company that consistently develops, supports and rewards its staff and truly delivers on our mission statement ‘Customer Satisfaction through Staff Satisfaction’."


Cheryl Reason
Personnel Administrator 
Dick Lovett Group


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Dick Lovett has grown to become one of the South West's leading automotive retailers, representing a number of the motoring industry's biggest and most prestigious manufacturers. Come and grow with us.